OVERVIEW
How To Make Your Music Blow in 2025 — Without a Label or Industry Connections
This is a mentorship system, not just a course. SounDisruptr University gives you the proven rollout strategy used by top Nigerian artists and music marketers to grow from zero to 1 million+ streams, fans, and viral moments even without a label deal.
The Roadmap to Real Fans, Streams & Music Growth
Build Your Brand Right
Define Your Audience And Fanbase
Build Your Socials Effectively
Release Music Consistently
Scaling The Numbers
Developing Your ROI and Monetisation
The Roadmap to Real Fans, Streams & Music Growth
We don’t just teach you to release songs, we show you how to build a system that works.
Inside, you’ll learn how to:
- Get your music trending on TikTok & Instagram Reels
- Land editorial playlists on Spotify, Apple Music & Boomplay
- Use independent playlists to grow 100K+ streams
- Create a proper release plan, just like major labels do
- Build hype before you drop, and momentum after
- Make money from your music, even as an upcoming artist
This isn't a theory. It’s the same blueprint we use to grow real artists every day.
THE BLUEPRINT
How We’ll Blow Your Next Release Together
THE BLUEPRINT NOBODY GAVE YOU! UNTIL NOW!!
Forget the fluff. This isn’t another “how to build your fanbase” theory. This is a battle-tested rollout system used by over 1,000+ Nigerian artists to hit real numbers, from 0 to 100K+ streams, viral videos on TikTok, and real fans messaging “Where’s the link?”
The Viral Music Promotion Course gives you everything you need to:
- Plan your release like a major label (even if it’s just you and your phone)
- Create buzz before your song drops, so you’re not begging after release
- Trigger Spotify & Apple Music playlists, the kind that actually drive streams
- Go viral on TikTok & Instagram using hooks, skits, and duet-style content
- Use as little as ₦50k–₦100k to run smarter ads that bring real fans, not bots
- Turn one release into long-term momentum, not just one week of hype
Every lesson is built for artists without a team, without label backing, and without time to waste.
You don’t need another prayer. You need this plan.
You don’t need another prayer. You need this plan.
THE COACHING EXPERIENCE
You’re Not Just Watching a Course, You’re Getting Mentorship
We don’t leave you to figure it out alone. Twice every month, you get inside real coaching sessions with Kevin Eze, Top Music Marketers & Professionals in the African Music Industry, and the SounDisruptr team, the same team behind successful artist campaigns, viral moments, and major playlist placements.
- Bi-Monthly Live Sessions: Where we review your rollout, answer your questions & break down what’s working now
- Community Support: Ask anything and get a response within 24 hours from our team or other members
- Real A&R Feedback: Drop your songs and content, and get honest feedback from experienced music marketers
- Artist Development Sessions: Learn how to sharpen your image, messaging, and overall positioning
- Social Growth Plans: Get clarity on what to post, when, and how to grow faster on TikTok, IG, and YouTube
BI-MONTHLY LIVE Q&A
Every week, we bring the whole SD University community together for a powerful live Q&A session hosted by Kevin.
You’ll be able to:
- The 12‑Week Single Launch Blueprint – proven roadmap, step-by-step
- 40+ Hours of Industry Curriculum – deep-dives from top-tier experts
- Curator Tools & Playlist Database – power-up your pitch game
- Private Artist Community – connect, collaborate & grow together
- Playlist Submission Access – insider-only placements
- Ready-to-Use Templates – pitch decks and EPK templates
This is where your confusion turns to clarity.
And your hustle turns to results.
And your hustle turns to results.
READY-TO-USE TEMPLATES, TOOLS, AND RESOURCES
- 12-Week Viral Release Checklist. A clear roadmap used by independent Nigerian artists to plan their rollouts
- Plug-and-use outreach templates for playlist curators, blogs, influencers, and DJs
- 12 weeks of social media content ideas, structured week by week
- Social media hook bank with over 50 caption prompts, video ideas, and engagement formats
- 10+ editable EPK templates to help you pitch professionally to press, playlists, and promoters
- Playlist and influencer databases with over 200 contacts across Afrobeat curators, blogs, and creators
- Royalty calculator to track how much your streams are earning across Spotify, Apple Music, and Audiomack
RESULTS IN 90 DAYS OR WE WORK WITH YOU UNTIL IT HAPPENS
Real results, not motivational talk
This isn’t theory. It’s a system built in Africa, tested for more than a decade by real independent artists, and structured to get you results in 90 days or less. If you implement the 12-week strategy and see zero change, we’ll step in personally to review your rollout and guide you until you start seeing traction.
Our promise is simple:
If you do the work, you will grow.
If you do the work, you will grow.
- Trusted by over 1,000 artists across Nigeria, Ghana, the UK, and the US
- Strategy used by major producers and artists behind the scenes
- Proven growth across Spotify, Audiomack, TikTok, and Instagram
- 200K+ social reach from our core platform to amplify students
- Designed for real artists, not just content creators
We keep it affordable because our goal is impact, not inflated prices. What others charge ₦250,000 for, we deliver for less with more access, better tools, and mentorship that doesn’t disappear after you pay.
Your membership includes:
The Viral Music Promotion Course
The complete 12-week blueprint that helps you plan, promote, and grow your next release, used by hundreds of artists across Africa to get real results.
Weekly Live Strategy Sessions
Access live Q&A sessions and rollout reviews with our team. Ask your questions, get feedback on your content, or get help fixing what’s not working.
Private Artist Community
Join a serious circle of upcoming artists, music marketers, producers, and creatives. Get support, share wins, and build valuable collaborations (Telegram + WhatsApp).
Playlist Access System
Learn how to pitch to editorial and independent curators, and get added to playlists from our internal network and Spotify playlist partners.
10+ Done-For-You EPK Templates
Professional press kit templates to help you pitch your music to blogs, playlists, influencers, and sync opportunities, even if you’ve never done it before.
Quick Feedback Channel
Submit your song or strategy questions and get answers from our team within 24–48 hours, so you never feel stuck.
Masterclass Vault (Coming Soon)
Get access to all previous and upcoming masterclasses, including songwriting, content creation, monetization, and fanbase building.
Tools & Resources Library
Includes the royalty calculator, 12-week rollout planner, 50+ content prompt guide, influencer outreach scripts, and social ad guides.
Lifetime Access & Updates
Pay once. Access forever. Every future upgrade to the course, system, or templates will be added to your account at no extra cost.
LEARN FROM THE MARKETER WHO’S BEEN HERE SINCE DAY ONE
We Don’t Just Teach Music Promotion — We’ve Lived It
SounDisruptr University was built by Kevin Eze, also known as Xclusive Pikin, one of the most respected names in African music marketing.
Before there were playlists, TikTok trends, or viral rollouts… Kevin was already shaping the industry, helping artists blow up during the blog era , when NaijaXclusivewas one of Nigeria’s biggest music platforms.
Fast-forward 10+ years:
Kevin has helped hundreds of artists grow from unknown to unforgettable, working behind the scenes with some of the biggest Afrobeat stars today (names we can’t even mention publicly).
Before there were playlists, TikTok trends, or viral rollouts… Kevin was already shaping the industry, helping artists blow up during the blog era , when NaijaXclusivewas one of Nigeria’s biggest music platforms.
Fast-forward 10+ years:
Kevin has helped hundreds of artists grow from unknown to unforgettable, working behind the scenes with some of the biggest Afrobeat stars today (names we can’t even mention publicly).
He’s gone from:
- Running one of Africa’s most influential music blogs
- To build an agency that generates millions of streams yearly
- To become a trusted advisor to artists, producers, managers & A&Rs across Nigeria, Ghana, the UK & beyond.
Today, over 200,000 artists follow Kevin online, consuming daily content he shares on how to actually grow in this industry, not just look famous.
Kevin has posted over 500+ marketing breakdowns, strategies, and templates for free, more than most people teach in a paid course.
His campaigns have:
- Sent songs viral on TikTok, Instagram & Twitter
- Landed placements on top DSP playlists (Spotify, Apple Music, Boomplay)
- Built fanbases for artists in cities like Jos, Port Harcourt, Accra & London
- And made upcoming artists look, move, and grow like professionals
Now, all his strategies, systems, templates, and mentorship are packed into SounDisruptr University, including that of some of his industry friends, packed in periodic masterclasses and courses.
If you're serious about making your music blow up from your city to the world, this is your platform.
Over 5+ Hours Of Courses
Welcome
Introduction
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
GROW FROM STRUGGLING ARTISTS TO STRATEGIC STARS
Artists Are Blowing Up with Our System,
No Label, No Favors
No Label, No Favors
This is not hype.
We’ve helped hundreds of unknown, unsigned, overlooked artists finally figure out the formula and win.
Not because they had industry links.
But because they stopped guessing and started moving with a real strategy.
We’ve helped hundreds of unknown, unsigned, overlooked artists finally figure out the formula and win.
Not because they had industry links.
But because they stopped guessing and started moving with a real strategy.
These are not lucky breaks. These are repeatable strategies.
If you’re ready to stop begging friends to repost your link and start building a system that brings streams, fans, and feedback, this is for you.
If you’re ready to stop begging friends to repost your link and start building a system that brings streams, fans, and feedback, this is for you.
Frequently Asked Questions
Will this course work for me if I’m just starting out?
What if I don’t have a big budget for ads or influencers?
Is this just theory, or do I get a full plan I can follow?
How long do I have access to the course?
Will I get personal support if I’m stuck?
What if I’ve taken other music courses before and they didn’t help?
What if I’m not on TikTok or don’t like posting online?
